PHASEINSIGHTSandIDEATION

GOAL

TO INTERSECT THE
CULTURE,CONSUMERANDBRAND
TO IDENTIFY COMPELLING INSIGHTS AND STRATEGIC HYPOTHESES.

Trendstorming: Ideation based on the Food Trends

Edible Trends: Trend Tastings which let us dig into the tastes, textures and flavors of what’s new

Foodie Round Tables – Brainstorming with chefs, nutritionists, restaurant owners and
cultural anthropologists

Innovation Labs – with Alpha Consumers, specially screened for the assignment

Insight Panels - Group dynamic interactive conversations

Management Interviews